Venezuela future Visions
Achieving that Venezuela is a sustainably competitive tourism destination, drawing on the diversification of natural resources, social, cultural and human resources, nationally and internationally, with the aim of contributing to improving the quality of life of population and development Comprehensive National Tourist System.
Mission:
Develop and implement plans and strategies for enhancing the image of Venezuela as a tourist destination, achieving a change of attitude in the target population, by offering products, services and innovative tourism experiences and quality, making the country a territory where dreams reborn.
General Objective:
Strengthen the brand image as a tourist destination Venezuela differentiated, based on the promotion of comparative and competitive advantages, based on strategic planning, implementation of promotional campaigns and dissemination of policies under principles of inclusiveness, participation, accountability and fairness social, they are applied both nationally and internationally.
Specific Objectives of the campaign:
Doubling the number of international tourists.
Doubling the number of domestic tourists.
Increase tourism revenue.
Increasing the number of jobs generated by tourism.
Consolidating a real and positive image of Venezuela based on the principles of integration, participation, accountability and social equity by making the country a land where dreams are reborn.
Sensitization by tourism service providers to improve service quality to make tourism as one of the main income of the nation.
The Strategic Plan for Tourism Marketing Venezuela.travel is designed on the model of sustainable development, under the constitutional principles of territorial integrity, cooperation, solidarity, attendance and shared responsibility.
The success of this plan depends on the coordination between different agencies and their affiliated agencies and related public and private entities, as well as evaluation, continuity, consistency and unification of efforts in promoting a single product: VENEZUELA, which is derive the promotion and marketing of products that are designed according to current trends in the world tourist market.
Tourism Promotion Plan:
The mark should Venezuela.travel as a tourist destination at the present time reflect the reality of a country experiencing a political process of change colorful, lively, cheerful and of course with a unique natural goodness in the world.
The nation brand in each locality, must reflect the reality of this colorful state, solidarity, tradition, historical, respectful, dynamic, diverse, happy ... And above all should reflect the regional sense, the adjective, its folklore, its values, its tourist attractions, all framed within the spirit of the new promotional image of the tourist Venezuela based on the principles of integration, participation, accountability and social equity can of making the country a land where dreams are reborn.
The brand is also Venezuela and the products and services that are represented in every state where the different attractions.
Tourism Promotion Plan: Meet Venezuela where dreams are reborn ...
Build a more innovative and diverse destination "Venezuela", mass media campaigns, positioning us as a multicultural destination and biodiversity where the multiplicity of options and scenarios is what characterizes it.
It's culture, its people, their history, the tradition, is a mixture of races, are securities is its cuisine, is beach is mountain, jungle, is desert, is urban, rural, is active, such as relaxing, is Sport is an ideal territory ... where dreams are reborn.
It is a change in the political, is a state that takes into account their people and freedom of every tourist to choose their experience who wants to live and dream in a single territory.
Competitors of Venezuela:
Brazil
A country of all.
Bolivia
The real thing still exists.
Honduras
A small country, three big worlds.
Panama
The route to be discovered.
Dominican Republic
A whole country of sensations.
Peru
Land of the Incas.
Nicaragua
Water Paradise.
Costa Rica
No Artificial Ingredients.
Uruguay
Natural.
Proposed slogan Venezuela:
Meet Venezuela, where your Dream is Reborn.
Why dreams are reborn?
Reborn dreams of a country experiencing a political process of change governed under the principles of integration, participation, accountability and social equity.
Reborn dreams of tourists to discover a country with history, with cheerful people, kind, caring, sensitive and warm.
Reborn dreams of tourists to discover a country full of fantastic destinations and diversity of landscapes: forests, mountains, beaches and desert.
Rebirth of Bolivar's dream, represented in his thoughts that drive the union and overcoming peoples.
Analysis:
Weaknesses:
Ignorance of the mark Venezuela in the international market.
The quality of tourist service.
The tourist signs.
The weak infrastructure.
The lack of hotels in many tourist destinations in Venezuela.
The tourist information.
The lack of a solid technological system that allows the control and knowledge of the activity.
Strengths:
The joy and warmth of Venezuela as a person.
Cultural diversity and its beauties.
The new political system and the facilities granted by the State for the creation of tourism entrepreneurs in the country.
The cultural and natural heritages of humanity.
Opportunities:
Weather
Wonderful geography
Cultural Heritage
The variety of races
The growth in international tourism market.
The location of the country.
The global trend convenient from ecotourism.
State policy.
Campaign
It is necessary that this slogan is accompanied by shocking images which are demonstrating the different destinations (beach, desert, mountain, forest) together with various colors, which are similar to what we offer, heat, shapes, joy, dynamism.
The proposal made containing images suggests the presence of different mixtures of races, to reflect the representation of the Venezuelan people, its history, folklore, traditions, culture and values.
This campaign should be conducted through a strong media plan to reach the target audience:
"The entire people of Venezuela and the Peoples of the World"
Campaign Strategy
What we will promote:
The various tourist destinations, geographic diversity (beach, desert, mountains, jungle), the mixture of races, cultural diversity, history, folklore, values, unity of peoples and all the multiplicity of elements that represent Venezuela as a destination biodiverse and multi activities.
What we have:
History.
Cultural diversity: music, dance, oral tradition ...
Mixtures of races.
Location.
Joy, values.
Creativity
Stunning scenery
Living nature, biodiversity, indigenous peoples.
Stunning scenery: beaches, desert, mountain, jungle, sunrises, ocean, river, springs.
Images of people's faces in the foreground, his gestures.
Mixed breeds indigenous, Andean population ...
Culture and traditions, fiestas, crafts, dance, drums, joropo, calypso, merengue, salsa ...
Diversity: ecological, productive geography.
Guest: modest, warm, homelike, quiet.
Taste: arepas, hallacas, cassava, cachapas ...
Sports activities and ecotourism.
General Promotion:
Tourist brand
Website.
Tourist information centers.
Printed promotional material.
Promotional material P.O.P
Participation in tourism fairs.
International:
Venezuela Offices abroad.
Social tourism trips.
Public Relations
Publications.
Presentations.
International advertising.
National:
Tourist Information
Fairs.
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